Cara Collective

HOW TO INTRODUCE YOUR ORGANIZATION TO EMPLOYERS

Cara Collective initiates employer relationships through a multi-step process focused on understanding the employer’s unique needs, finding common ground, and aligning values to build a strong partnership.

• In-Depth Research and Preparation: Before any introductory meeting, Cara Collective’s team reviews the employer’s website to gain a clear understanding of their mission, operations, and the positions that align with the population Cara serves. They prepare by drafting five key questions or observations to discuss, ensuring a meaningful conversation that goes beyond surface-level introductions.

• Building Connection Through Mutual Interests: Cara Collective’s approach centers on building genuine connections from the outset. Depending on how the employer came into contact with Cara (e.g., through a board member, a web inquiry, or a cold outreach), the team tailors their approach. If a board member referred the employer, the team emphasizes this mutual connection. For web inquiries or cold calls, they maintain a curious and engaged mindset, asking questions like, “What made you interested in reaching out?” This method fosters trust and rapport from the start.

• Strategic Framing for Alignment: Cara Collective is intentional about framing the conversation to highlight alignment in mission and values. They carefully tailor their messaging based on the employer’s industry and workforce goals, drawing connections to Cara’s mission to emphasize shared objectives. This specificity and intentionality often leads employers to see deeper synergies, making Cara Collective a valued partner in workforce development.