- To maximize engagement, CAIC avoids using terms that are typically associated with social services. A key strategy is reframing program benefits. Programs are presented in a way that emphasizes impact on the business’s bottom line. For instance, On-the-Job Training (OJT) is presented as a financial tool that can offset the costs of hiring and training new staff.
This content is based on interviews or email correspondence with Jacob Carruthers in 2026. This draft content has NOT yet been signed off by the organization.
