- Reaching the right decision-makers is a challenge, as employer engagement often starts with lower-level contacts who lack budgetary or strategic authority. This creates delays in securing commitment.
- The process of moving employers through the decision-making chain takes time, often requiring multiple conversations across several months.
- Legal and risk teams can stall the process, as some employers express initial interest but never follow up after internal review.
- Follow-ups require persistence, as some interested employers become unresponsive after initial conversations​.
This content is based on interviews or email correspondence with Steph Dolan in 2025. This draft content has NOT yet been signed off by the organization.
