- Reaching the right decision-makers can sometimes be a challenge, as employer engagement may start with introductions to contacts who lack the necessary budgetary or strategic authority to make the decision to join the cohort.
- The process of moving employers through the decision-making chain takes time, often requiring multiple conversations across several months.
- Legal and risk teams may have some hesitation around companies participating in a cohort on this topic.
- Follow-ups require persistence, flexibility, and a keen understanding of each company’s hiring needs and priorities to “pitch” the cohort. Even with these efforts, some interested employers become unresponsive after initial conversations.
This content is based on interviews or email correspondence with Steph Dolan in 2025. This content was approved by the organization in April 2025.
