Employer-Facing Language Vs. Workforce Language (Cook County Bureau of Economic Development)

  • A simplified workforce pitch is used to resonate with employers: “Workforce development is a set of financial subsidies or tax credits that help you to either discount or amortize talent acquisition costs.”
  • Cook County uses employer-friendly language that emphasizes direct financial and operational benefits, such as reduced costs through tax credits and access to skilled talent pools. Messaging is customized to reflect employer priorities, such as the value of hiring veterans for their technical and leadership skills or mature workers for their dedication and reliability.

This content is based on interviews or email correspondence with Michael Thompson in 2024. This draft content has NOT yet been signed off by the organization.